What is the Entrepreneurship Process for Communication Design Enterprises?

Entrepreneurship plays a crucial role in economic development, and understanding what entrepreneurship is has changed with the development of society and theory. However, an identified skills deficit exists in entrepreneurship in the communication design sector.

Research on entrepreneurship generally ignores entrepreneurship in the design sector, particularly the communication design sector. Nevertheless, the literature on design suggests applying existing entrepreneurship models to the communication design sector. However, the application of existing entrepreneurship models has yet to improve entrepreneurship competencies in the sector; therefore, this study researches current entrepreneurship process models and their proper application by design entrepreneurs in the communication design sector.

This research is entitled, What is the Entrepreneurship Process for Communication Design Enterprises? and was submitted as part of Dr Con Kennedy's fulfilment of the requirements for the degree of Doctor of Philosophy at Technological University, Dublin, March 2023.

The full research document can be downloaded here: https://doi.org/10.21427/FHJG-JQ54